1204: Selling Millions in Real Estate via Viral TikTok Videos With Rachel Kilmer

January 8, 2024

Yes, you can sell millions of dollars’ worth of real estate via TikTok. Today’s guest, Rachel Kilmer, has done it and is here to share the specific steps she took to turn TikTok into an incredible source for free real estate leads. In addition to outlining what it takes to get started, she talks about the techniques she’s used to create TikTok videos that generate hundreds of thousands of views fast. Some of her most popular videos only took minutes to create! Rachel and Shelby also discuss IRL marketing, what Realtors should and shouldn’t outsource, and more.

Listen to today’s show and learn:

  • About Rachel Kilmer [0:44]
  • Rachel’s start in real estate [3:14]
  • The great thing about TikTok [6:09]
  • What you need to know about getting started on TikTok [7:28]
  • Quick tips regarding real estate TikTok profiles [9:52]
  • How to identify TikTok trends and work them into your videos [12:07]
  • Everything you need to make quality TikTok content [13:12]
  • How long it takes to create and edit TikTok videos [15:24]
  • Why you don’t necessarily need hashtags or captions on TikTok [16:40]
  • Systems for funneling in real estate leads from TikTok [20:25]
  • What it takes for a TikTok video to go viral [24:14]
  • What to expect when starting a new TikTok channel [27:55]
  • Who shouldn’t do TikTok [28:48]
  • What Rachel is able to outsource in her real estate business [31:46]
  • A day in the life of Rachel Kilmer [33:29]
  • A tool for scheduling social media posts that you can use now [35:28]
  • Getting back to basics in real estate for a balanced business [37:56]
  • A Taylor Swift event that led to real estate transactions [39:02]
  • Where to find and follow Rachel Kilmer [44:52]

Rachel Kilmer

Rachel Kilmer, known as Rach the Realtor, is a dedicated real estate agent in Kansas City with a genuine passion for helping clients buy or sell homes. Licensed in both Missouri and Kansas, she has an impressive record of selling over $22 million in properties within the last three years. As a member of the Rach the Realtor Group, she collaborates with her team to ensure a smooth and enjoyable experience for their clients in real estate transactions.

Apart from her professional achievements, Rachel is deeply connected to Kansas City, where she has lived for most of her life. She is an active online personality, with a significant following on platforms like TikTok and YouTube, and hosts the podcast ‘Connecting Kansas City,’ making her a prominent figure in the local online community. Her background as an Emmy-nominated sports reporter and her love for sports, festivals, and family activities in Kansas City add to her diverse persona. With a comprehensive understanding of the local area and a commitment to her clients, Rach the Realtor is an ideal guide for anyone looking to navigate the Kansas City real estate market.

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-Aaron Amuchastegui

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