Are you struggling to create real estate Facebook ads that actually generate consistent leads? Facebook ads are an excellent source for real estate leads if you understand how to set up a lead generation and lead conversion process. Below, we’ll share a few Facebook ad tips for real estate agents shared by recent podcast guest Grant Wise to get you acquainted with the notion of Facebook advertisements generating real, reliable leads. To pick up the real secrets behind Grant’s advertising strategies, be sure to listen to the complete podcast interview!
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Leverage Facebook Ads for Real Estate
Leveraging real estate Facebook ads for online traffic is the first phase of Grant’s system for generating huge real estate profits. Social media advertising, and Facebook advertising in particular, is unique in that it makes it incredibly easy to target a very specific audience. Another bonus is that advertising via social media is relatively inexpensive compared to more traditional marketing methods.
As a real estate agent, for instance, you might find that targeting people based on zip code, income level, new parents, renters, likely to move are all particularly useful. It’s also nice not having to pump thousands of dollars into your real estate marketing from the start. You can start small, find what works, and scale up as you gain confidence in your advertising campaign.
Capture Leads From Real Estate Facebook Ads
Without a way to capture leads effectively, advertising on Facebook for real estate agents would be a waste. Fortunately, there are several proven ways to consistently capture leads from Facebook marketing. By creating landing pages for lead capture that tie in directly with your Facebook advertisements, you’re more likely to have lead-capture rates that are consistent with your click-through rates.
So, if you’re advertising a specific property with one of your Facebook ads, the people who click the ad should be greeted by a consistent landing page in both the subject matter and wording of content. In other words, don’t make an advertisement for buying a 4-bedroom, 3-bathroom house that leads to a landing page for renting a studio apartment!
Be Yourself During Real Estate Marketing Conversion
In the final phase of Grant’s system for turning real estate Facebook ads into profit, you need to focus on conversion. For so many agents, this is the hardest part of the real estate marketing process. Guess what? It really shouldn’t be! In order to convert leads consistently as you only need to do one thing – be yourself!
By letting your personality shine through, you’ll automatically capture the interest of those who want to do business with someone like you. As you do more business in this manner, you’ll be surprised by how many meaningful relationships you build with clients. Oh, and you’ll definitely be surprised by how great this can be for generating referrals!
If you want to learn more about how you can turn your real estate Facebook ads into a financial engine of profit production, be sure to listen to the complete podcast interview with Grant Wise!
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