Do you want to learn more about the real estate farming tips that have been proven successful time and again? Are you sick of pouring time and money into real estate marketing campaigns that don’t pay off? If so, you need to pay close attention to what recent guest Daniel Beer has to say. Daniel and his team farm approximately 32,000 homes and do it with great success!
When it comes to Daniel’s real estate farming strategy, he does more than target a wide area. Over the course of his 11 years as a real estate agent, Daniel has developed his own set of tricks for farming at any scale effectively. Below, we’ll discuss a few of the real estate farming tips that have helped Daniel and his team pick up listings at an incredible rate. To learn more about the ways you can build and profit from an effective farm, listen to the complete podcast interview!
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Implement Proven Real Estate Farming Tips and Strategies
Real estate farming is something that agents have been doing for decades. Believe it or not, the fundamentals of successful real estate marketing and farming haven’t really changed. Since the fundamentals haven’t changed drastically, there’s no reason to abandon proven real estate farming tips and strategies in an effort to create something more effective. Instead, take these proven concepts and work with them in a way that makes sense for you.
Daniel’s farming success is partially due to one of these proven concepts: consistency. When he sells a home in his farm, the neighboring residents know about it. Not only do they see the signs marking a successful sale, they receive cards from Daniel’s team with sales stats and clients’ success stories on a regular basis. By providing potential sellers with these stories and not just a list of homes sold, he gives them something to connect with on a deeper, more personal and more memorable level.
Have and Follow an Aggressive Real Estate Farming Strategy
When it comes to establishing a new real estate farm, an aggressive strategy is best. How aggressive you need to be may vary slightly based on competition and the specifics of your farm, but Daniel’s strategy could likely be implemented effectively in most markets. For the first 3 months, he sends out 4 mailers. After that, he scales this down to 2 mailers in order to cut costs while maintaining top of mind with potential sellers.
Track and Measure Successful Real Estate Marketing
Unless you’re actively tracking your real estate marketing efforts, there’s really no accurate way to measure their success. Sure, you can simply keep track of calls and sales, but unless you know where your leads are originating, you might be funneling marketing money and efforts into the wrong area.
When it comes to real estate farming, a lead generation tactic that can be costly and time consuming, you definitely want to track its success. Daniel does this, and you should too, by making use of direct-response mailers. By using these mailers, you’ll know exactly which ads are responded to and can even track which ads lead to more sales. Not only will your marketing efforts become more effective, you’ll improve your marketing skills by learning exactly what works in a hands-on manner!
If you want to learn more about building and maintaining a profitable real estate farm and hear more details of real estate farming tips, be sure to listen to the complete podcast interview with Daniel Beer.
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