1209: Selling Luxury Homes to High Earners With Real Estate Veteran Susan Santoro

January 25, 2024

Want to be the go-to real estate agent for high earners in your market? If so, don’t miss today’s interview with Susan Santoro. Susan has been in the game for nearly four decades. During that time, she became her local hospital’s Realtor of choice and has been selling luxury homes to doctors ever since. Tune in and hear how she did it. In addition to that, Susan shares how to keep in touch with clients without using CRM software and what it takes to make your buyer’s offer stand out. Plus, Shelby and Susan discuss ways to keep real estate deals from falling apart in 2024 and beyond.

Listen to today’s show and learn:

  • About today’s Real Estate Rockstars guest, Susan Santoro [0:00]
  • How Susan became the go-to agent for medical professionals [1:38]
  • A strategy for getting real estate business from big businesses [3:38]
  • The key to Susan’s success in real estate [7:20]
  • One of the benefits to joining a real estate team [9:06]
  • An old-school alternative to real estate CRM software [11:29]
  • Ways to build brand awareness and maintain relationships with clients [15:20]
  • Where to get Susan’s post-closing checklist [16:50]
  • What it takes to be a luxury real estate agent [17:11]
  • Ideas on closing gifts for clients [18:48]
  • Exemplary real estate service simplified [22:02]
  • Tips on working with buyers [25:03]
  • How to craft real estate offers that stand out [29:04]
  • Tricks for keeping real estate contracts from falling apart [34:02]
  • Prioritizing what’s important for you [44:10]
  • The value of knowing your value [47:41]
  • Where to find and follow Susan Santoro [48:31]

Susan Santoro

Since 1985, Susan Santoro has held a prominent position as one of the most distinguished agents within the greater New Haven/Shoreline region. As the foremost agent in sales at William Pitt Sotheby’s International Realty’s brokerage, she has garnered a reputation as an unparalleled performer, securing the #1 Agent title and claiming the #3 spot across the entire company. renowned for her impeccable repute and unwavering commitment to personalized service, Susan specializes in providing exceptional experiences for both buyers and sellers. Her close collaboration with various departments at Yale Hospital have furnished her with an in-depth comprehension of the intricacies of the relocation process. With a proven and dynamic marketing strategy complemented by an exceptional track record, Susan’s sellers consistently express their satisfaction. Operating as a cohesive unit, Susan leads The Susan Santoro Team, a dedicated assembly of accomplished full-time Realtors whose excellence earned them the distinguished Top Real Estate award from Iman based on sales, amassing over $62 million in closed sales this year.

Endowed with the designation of Certified Residential Specialists (CRS), an accolade held by a mere 4% of realtors nationwide, Susan stands out as a paragon of professional excellence. Year after year, her achievements are underscored by multiple awards, including the prestigious Connecticut Magazine FIVE STAR Real Estate Agent award, wherein she secured the highest ranking for Overall Satisfaction – a distinction showcased in CT Magazine. Beyond her real estate prowess, Susan actively engages with the Juvenile Diabetes Research Foundation, a testament to her unwavering dedication to fundraising initiatives. Further exemplifying her benevolent spirit, she volunteers with The Ronald McDonald House Trees of Hope, accentuating her commitment to making a positive impact in the lives of others.

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-Aaron Amuchastegui

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