3 Essential Hires for Scaling Real Estate Sales With Will Penney

Ready to scale your real estate sales but too busy to do it on your own? If so, don’t miss this interview with real estate veteran Will Penney. In today’s podcast, Will shares the first three hires agents must make if profitability is paramount. Will also covers how to pick the best people for your team and how to compensate them. Plus, Shelby and Will discuss how buyer’s agents should pivot in order to protect their pay, how a single Facebook group can generate over $50,000 in commissions, and more.

Listen to today’s show and learn:

What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
How Will Penney would start a real estate team in 2024 [1:40]
Tips on utilizing a showing agent [2:44]
Why your showing agent should be an hourly hire [5:42]
The right mindset for managing a new showing agent [7:57]
Why a transaction coordinator should not be your first hire [9:55]
What a listing manager can do for you [12:33]
The activities real estate agents should never outsource [15:44]
The reason you need a buyer’s representation agreement [16:40]
Will’s buyer presentation checklist and representation agreement [22:49]
How lenders can help buyers overcome additional closing costs [29:06]
The real estate agents who will struggle in the industry moving forward [32:32]
Advice for agents who are struggling to make sales right now [35:10]
How Will got $50,000 worth of business from one real estate Facebook group [37:45]
What team leaders need to do right now for their buyer’s agents [44:20]
Rapid-fire wrap up: real estate apps and events [47:39]
Where to find and follow Will Penney [50:37]

Will Penney

As a real estate professional since 1988, Will has overseen the purchase and sale of more than $250,000,000 worth of real estate in Stow, OH and its surrounding communities.

More than just a passionate and visionary leader, Will is a recognized and decorated authority in Northeast Ohio’s real estate scene.

Among his many impressive accolades are a Certified Residential Specialist designation from the National Association of Realtors. The CRS badge is NAR’s highest credential awarded to top-performing residential real estate sales agents. With his proficiency, Will ranks among the top 5% of Realtors across the nation.

The Ohio Association of Realtors has also recognized Will’s sterling body of work, granting him the OAR President’s Sales Club Pinnacle of Performance Award from 2015 to 2019. The award recognizes achievements in sales or commercial leases amounting to at least $7.5 million in a single year, or at least 100 sale/lease transaction credits.

On a personal note, Will is a long distance runner, and has completed many marathons, 50k trail races, and a 50 miler. He has been married to Mary since 1992 and has two grown children.

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-Aaron Amuchastegui