1323: 35 Years in Luxury Real Estate… Here’s What Jerry Hammond Learned

July 17, 2025

What does it really take to dominate in the luxury real estate world for over 35 years? In this episode, Toronto’s own Jerry Hammond of Hammond International Properties is here to uncover the mindset, strategies, and habits that built his empire. From his humble beginnings knocking on doors to managing multimillion-dollar listings, Jerry shares how farming, consistent branding, and staying humble and hungry have been key to his success. He also reveals why reinvention and mastering market analytics are essential for longevity in this business. Whether you’re just starting out or looking to break into the luxury space, this is one episode you don’t want to miss. Tune in to this episode now!

Listen to today’s show and learn:

  • Introducing Jerry Hammond [00:00]
  • First Real Estate Deal Story [04:05]
  • Door Knocking Strategies [06:47]
  • Farming and Lead Generation [14:46]
  • Market Changes and Cashflow Management [19:55]
  • Establishing a Luxury Brand in Real Estate [21:18]
  • Secrets to Becoming a Luxury Real Estate Agent [22:15]
  • Building Trust and Relationships [22:58]
  • The Importance of Studying Luxury Markets [24:04]
  • Creating a Celebrity Status in Real Estate [26:07]
  • Choosing the Right Real Estate Team [30:21]
  • Toronto’s Real Estate Market [32:32]
  • Predictions for the Real Estate Market [33:37]
  • Innovations and Goals for the Future [36:40]
  • Advice for Real Estate Agents [40:10]
  • How to Connect with Jerry [42:35]

Jerry Hammond

Jerry Hammond is a globally recognized real estate thought leader and the Founder & CEO of Hammond International Properties, a boutique brokerage redefining luxury real estate experiences. Based in Toronto and serving an international clientele, Jerry leads with a rare combination of strategic insight, marketing innovation, and a people-first mindset. Under his leadership, Hammond International has earned global acclaim for curating elevated living experiences—not just transactions—for ultra-high-net-worth buyers across Canada and beyond. 

With over 30 years in luxury real estate, Jerry brings unparalleled expertise, a bold vision for the future, and a deep understanding of market trends. As a team leader, mentor, and award-winning broker, he is dedicated to raising the standard of service in the industry. Connect with Jerry and explore the future of luxury at hammondinternationalproperties.com or on Instagram at @hammondintl.

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Episode Transcript:

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-Aaron Amuchastegui

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