1333: Betting on Beloit: How Konya Schuh is Revitalizing a City with a Reality Show

What does it take to transform one of Wisconsin’s most challenged communities through real estate and innovation? In this episode, we have the one and only Konya Schuh, a Beloit-based real estate professional and star of the reality show Betting on Beloit, to discuss her mission of revitalizing her hometown. From her family’s early real estate influence to studying at DePaul University, Konya shares how her journey led to tackling historic renovations, leveraging AI in design, and gaining community support for change. She also opens up about the show’s impact, the potential of a first-time homebuyer program, and her exciting plans for season two. Tune in now to hear how Konya is blending passion, creativity, and real estate expertise to breathe new life into Beloit!

Listen to today’s show and learn:

Konya Schuh and Her New Reality Show [00:00]
Konya’s Journey into Real Estate [01:21]
Revitalizing Beloit: A Family Mission [04:27]
Challenges and Innovations in Renovation [06:23]
The Reality of Real Estate TV [09:46]
The Making of ‘Betting on Beloit’ [16:17]
The Impact of Real Estate Reality TV [21:19]
Navigating Historical Home Renovations [22:39]
Community Response to the Show [23:38]
Plans for Season Two [25:53]
Partnering with Acts Housing [27:24]
Family Involvement in the Business [30:32]
Advice for New Real Estate Agents [34:09]
Personal Stories and Reflections [37:12]
Connect with Konya [41:50]

Konya Schuh

With more than two decades of experience in real estate development, sales and construction, Konya Hendricks Schuh brings a deep understanding of the industry and a long-standing commitment to community revitalization. The daughter of Diane Hendricks – co-founder of ABC Supply and one of America’s most influential business leaders – Konya has long been immersed in the business of building, transforming and investing in communities. Sharing in her parents’ devotion to Beloit, Konya has played a key role in numerous projects that have contributed to the city’s ongoing growth and renewal.

As a real estate broker, she specializes in residential and new construction properties, helping clients navigate the market with a designer’s eye and a developer’s mindset. For each project, Konya runs point on all decisions, big and small, and leads the design process with a focus on honoring each home’s history and style while elevating spaces with modern touches.

Konya serves as the Secretary and Treasurer of the Hendricks Family Foundation, where she helps guide philanthropic initiatives focused on education, workforce development and economic opportunity. She is also the new Chairman of the Board for Grey Collar Enterprises, which is the parent company of Hendricks Commercial Properties and Geronimo Hospitality Group. In addition to her professional achievements, Konya is a proud mother, wife and devoted advocate for animal welfare.

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Episode Transcript:

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-Aaron Amuchastegui