1325: Heavy Metal to Heavy Closings: John Michael Perez’s Real Estate Story

What happens when a heavy metal musician trades the stage for real estate success? In this episode, John Michael Perez shares his journey from fronting a band in Austin to becoming a thriving real estate agent using innovative lead generation strategies like social media videos and community-driven Facebook groups. He dives into the importance of value-based interactions, mentorship, and balancing personal life with business demands, especially during tough times. If you’re looking for fresh, actionable ways to build your real estate career without cold calling, this episode is packed with insights you won’t want to miss. Listen now!

Listen to today’s show and learn:

Let’s Welcome John Michael Perez [00:00]
Life in a Heavy Metal Band [01:00]
His Transition to Real Estate [02:52]
First Steps in Real Estate [04:43]
His First Year as a Real Estate Agent [09:45]
Using Videos for Lead Generation [10:22]
Success in 2021 and Market Changes [13:04]
Effective Communication and Outreach [15:09]
How to Leverage Facebook Groups [17:19]
Creating a Niche Facebook Group [21:09]
Content Strategy for Facebook Groups [23:40]
Using Newsletters for Lead Generation [26:55]
Balancing Work and Personal Life [30:39]
Real Estate Market Predictions [38:55]
How to Connect with John [39:57]

John Michael Perez

John Michael Perez is a powerhouse real estate agent, transformational coach, and master community builder out of Leander, TX. With over 120 agents thriving under his guidance, he’s known for turning ambition into action through bold mentorship, proven systems, and high-impact content. As the founder of a 3,400+ member Dads Group, John doesn’t just talk about community—he lives it. From growing up in a rundown trailer to building a multimillion-dollar brand, his mission is simple: help others lead with purpose, serve with heart, and scale with strategy.

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Episode Transcript:

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-Aaron Amuchastegui