How are some real estate businesses able to achieve major growth year after year? That’s the theme of today’s interview with Martin Bouma, owner and team leader of The Bouma Group. For two years in a row, Martin’s business has grown by 25% or more. According to Martin, this growth is due largely to some minor tweaking with how he and his agents operate. Listen and learn what changes have had the greatest impact on Martin’s business in recent years on this Real Estate Rockstars podcast.

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Listen to today’s show and learn:

  • Martin’s brief background [2:22]
  • Martin’s sales figures and earnings [3:28]
  • What Martin invests in [4:19]
  • How minor tweaking can spark major business growth [5:21]
  • Things agents can do to make open houses better [6:17]
  • One of the biggest mistakes real estate agents make [6:54]
  • The ways Martin’s team connects with clients and the community [7:29]
  • Martin’s team structure [12:00]
  • How to solve the problem of poor follow-up [15:59]
  • What the best marketing tool is [20:54]
  • How poor the average agent’s response time is for leads [23:09]
  • What Martin’s market is like right now [25:52]
  • How buyers can beat out multiple offers in a seller’s market [28:21]
  • What split closing is and why it’s a headache for listing agents [30:30]
  • A final piece of advice from Martin [34:34]
  • How to break through your goals.
  • Plus so much more.

Martin Bouma

Martin Bouma is the founder and visionary behind The Bouma Group, Realtors. He has taken the combination of creativity, originality, and hard work that made him successful as an agent and built an entire team of experts. He only hires the very best and brightest and equips them with the latest technology, market research, and business strategies in order to make sure the client has the best real estate experience.

With his proven track record, solid reputation, and 30 years of experience, Martin is recognized as a local expert for his deep knowledge of the Ann Arbor area real estate market. This expertise has resulted in national recognition and the strong knowledge foundation of The Bouma Group. But what really makes the difference is that all team members work together with the clients’ best interests at heart, which is not the norm in real estate.

Due to his intensive marketing and social networking Martin has the most buyers. Because of this, he also has the most information, which he shares with everyone in the office on a daily basis. Martin and his team consistently rank #1 out of 800 Realtors in Washtenaw County, and rank in the top 50 nationally, out of 115,000+ Keller Williams agents since 2000. They were among the Top 250 Teams by Sales Volume nationally in the 2012 Wall Street Journal. He has given real estate speeches to audiences of over 8000 people and been interviewed numerous times by the leaders in the industry. Martin loves his job and seeks to constantly evolve and grow while overcoming any challenges he may face.

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Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!

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