Real Estate Podcast: Transactional vs. Transformational Agents

Are you a transactional agent, or are you transformational? On today’s podcast, Aaron Amuchastegui and co-host Paul Morris interview Parnell Quinn to discuss the value of relationships in real estate. Hear how Parnell drastically increased repeat business by building better relationships with clients, contractors, and the community. Other interview topics include real estate PPC ads, how to handle under-performing agents, and the differences between commercial and residential real estate.

Listen to today’s show and learn:

About Parnell Quinn [4:22]
Parnell’s start in real estate [5:15]
Covid’s impact on small-town commercial real estate [6:55]
How local Realtors can give developers real value [8:12]
The value of relationship building [10:27]
The difference between transactional and transformational relationships [16:28]
What to do if you’re not a relationship builder [18:34]
Parnell’s favorite sources for real estate leads [20:40]
Advice on running PPC ads for lead generation [24:50]
How to handle under-performing agents [31:00]
Parnell’s opinion on selling commercial and residential real estate [38:02]
Parnell’s advice for real estate agents [44:25]
A great event for learning and business growth [48:22]
How to connect with Parnell Quinn [49:04]
How to connect with Paul Morris [50:05]

Parnell Quinn

Originally from Denver, Parnell’s family started vacationing in Grand County in the early 1970s. Up for a Christmas vacation in 1979…or so the kids thought…on Christmas morning his parents asked them if they liked the house we were staying in. The four of them said “yes” and the next thing he knew, the moving truck pulled into the driveway and they were home!

Parnell attended Middle Park High School and wasn’t too far from home when he went to college in Durango. But shortly after graduation he headed to Japan. After a year there, he came back to Fraser and started working with his dad in his real estate office.

In 1994, he put on his backpack again and this time headed to Australia. He got word that his older brother was getting married and came back for the wedding. Driving over the pass and seeing the Fraser Valley, he knew he was home…for good.

He said, “When we were kids, we used to joke that the Fraser Valley is like the song Hotel California, ‘You can check out any time you like, but you can never leave’.”

Parnell has raised his three children here. He chose to get involved with the Fraser Town Government because after living here for all but 10 years of his life, he felt a calling to help guide the community’s future so that his children and their children will continue to call Fraser their hometown.

Related Links and Resources:

Thank You Rockstars!
It might go without saying, but I’m going to say it anyway: We really value listeners like you. We’re constantly working to improve the show, so why not leave us a review? If you love the content and can’t stand the thought of missing the nuggets our Rockstar guests share every week, please subscribe; it’ll get you instant access to our latest episodes and is the best way to support your favorite real estate podcast. Have questions? Suggestions? Want to say hi? Shoot me a message via Twitter, Instagram, Facebook, or Email.
-Aaron Amuchastegui