Are you struggling to build a database that actually converts leads? Travis Halverson shares his expert tips on the power of segmenting a real estate database for maximum impact. He walks us through starting with a simple list of everyone you know, from family to acquaintances, and using a CRM like Follow Up Boss to manage and track your interactions. Travis emphasizes personalized communication, the importance of an IDX feed for tracking leads’ activities, and how YLOPO’s marketing platform can help you get targeted PPC and seller leads. He also breaks down how to set up a 10-day follow-up campaign to nurture leads effectively. Tune in now to learn how these tools and strategies can elevate your real estate game!
Listen to today’s show and learn:
- Introducing Travis Halverson [00:00]
- How Travis started helping others build databases [03:26]
- Tapping your Sphere of Influence [09:29]
- Using Text Messaging to Establish Contact [13:37]
- Personalizing Language to Engage Leads [17:11]
- Tracking Leads’ Activity with an IDX Feed [21:22]
- The Power of PPC Leads [24:33]
- The 10-Day Follow-Up Campaign for Leads [32:18]
- Tools to use to convert your leads [39:39]
Travis Halverson
Travis is the Lead Inside Sales Associate at Oak & Ocean and manages a team of 6 client care specialists. He takes pride in making sure that all of our clients are met with that 6-Star Ritz Carlton service from the first “hello” all the way to the first meeting with one or our amazing agents. He has gained vast knowledge of lead generation tactics from his network and contacts in other real estate markets across the country. Travis has made it his mission to ensure that all of his team members abide by Oak & Ocean’s core values of Results. Resilience. Respect. In his free time he likes to spend time with his girlfriend and go to the movies.
Related Links and Resources:
- Follow Travis Halverson on Instagram
- Follow Travis Halverson on Facebook
- Check out the Digital Maverick website
- Follow Aaron Amuchastegui on Instagram
- Learn More About Shelby and Five Pillars Nation
- Get Hundreds of FREE Real Estate Tools From the Toolbox
- Join the 2025 Real Estate Rockstars Mastermind!
Episode Transcript:
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-Aaron Amuchastegui