1281: The Blue Ocean Market of Residential Assisted Living with Charlie Cameron and Angie Holmstrom

Curious about the untapped potential of residential assisted living in real estate? Charlie Cameron and Angie Holmstrom, two dynamic real estate pros who each transitioned from entirely different careers to specialize in a niche that’s quickly gaining traction. They share the hurdles they encountered early on, how they found their stride in real estate, and what ultimately led them to focus on residential assisted living properties. They break down the booming demand for these properties, various assisted living models, and the unique needs of clients seeking these investments. They offer expert advice on how to discreetly approach sellers, network effectively, and evaluate the financial potential of each property. They also tackle essential factors like valuation methods, market trends, and financing opportunities. Tune in for this episode’s game-changing insights!

Listen to today’s show and learn:

Get to Know Charlie and Angie [00:00]
Charlie’s Journey from Military to Real Estate [03:45]
Angie’s Transition to Assisted Living Real Estate [07:52]
Understanding Assisted Living Investments [12:15]
Finding and Marketing Assisted Living Properties [16:27]
How to Target Off-Market Leads [19:52]
Networking and Pitching Strategies [20:22]
Effective Cold Calling Scripts [20:53]
Leveraging Facebook Groups for Leads [21:24]
How to Craft Persuasive Letters [21:38]
Valuing and Selling Assisted Living Homes [22:48]
The Growing Demand for Assisted Living [23:54]
Financial Models and Profitability [26:15]
Steps for Agents to Get Started [32:28]
Connect with Charlie and Angie [37:04]
Join the Real Estate Rockstars Mastermind [38:32]

Charlie Cameron

Charlie Cameron is an Air Force Veteran turned military-focused real estate agent team leader, Air Force reservist at Eglin Air Force Base, and military spouse. He’s a dad, husband to his Eglin active duty wife, and father of two. Besides his family, he has two passions: people and real estate!

While stationed at Wright Patterson Air Force Base, Ohio, he became interested in real estate and started investing heavily in multifamily and short term rentals. After PCSing to Eglin Air Force Base and while serving on active duty as a Program Manager for the Armament Directorate, he became a licensed REALTOR with eXp Realty and started serving military clients.

Before long he found he had a MAJOR passion for helping military families like his own succeed in real estate! Charlie left active duty after 11 years to lead the Military Home Team and fill a critical gap along the Florida Panhandle: a military real estate team that puts military first, ALWAYS. He looks forward every day to helping as many military members and families succeed as possible!

Angie Holmstrom

As a Realtor® specializing in Residential Assisted Living (RAL), Angie Holmstrom offers a unique blend of healthcare insight and real estate expertise to clients in Washington state. Angie’s familiarity and knowledge of RAL operations was gained firsthand as a Registered Nurse in Seattle, where she worked in assisted living administration, hospice and oncology. Angie transitioned from healthcare to full-time real estate in 2017 to partner with husband Brett, who is a local home builder. This unique background and a commitment to providing unparalleled service, has earned Angie recognition as one of the top RAL Realtors in the area.

Angie is an active member of the Washington State Adult Family Home Council and serves as an industry expert and speaker in the Assisted Living Mastermind Facebook community. In addition. Angie is on the board for Life Enrichment Options, a Washington state non-profit that has six homes for individuals with developmental disabilities.

Angie’s extensive network of trusted tradespeople and AFH partners have proved invaluable to navigating the complexities of this industry. Whether you’re seeking to purchase or sell an AFH or have questions about the industry, Angie is here to empower you with the knowledge and resources needed to make educated and informed decisions.

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Episode Transcript:

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-Aaron Amuchastegui