1265: Is Your Marketing Strategy Missing This? Brian North Shares What You’re Doing Wrong!

August 8, 2024

Real estate marketing on a whole new level? In this episode, Brian North shares his comprehensive approach to listing marketing that goes beyond just photos and MLS entries. Learn how exceptional photography, understanding consumer behavior, and detailed home information are important for attracting buyers, especially in luxury markets. Discover the layered marketing strategies that include single property websites, social media, open houses, and local push marketing. Brian shares the success of his ‘Stain the Brain’ campaign and the power of direct mail, newspaper ads, door knocking, and cold calling in building a strong brand presence. This episode is packed with all the insightful details and discussion. Listen in!

Listen to today’s show and learn:

  • The Importance of Good Listing Marketing [00:00]
  • Marketing to Buyers Who Are Not in the Area [04:21]
  • Why Use Exceptional Photography [07:16]
  • Effective Marketing Channels for Listings [09:53]
  • The Power of Open Houses in Marketing [14:30]
  • Stain the Brain Campaign [21:05]
  • Open House Strategies [23:01]
  • Door Knocking in Luxury Neighborhoods [27:47]
  • Wrapping Up a Door-Knocking Conversation [32:09]
  • The Best Thing You Can Do With Email Marketing [38:22]
  • Connect with Brian [42:15]

Brian North

Relentless, dynamic, and energetic, Brian North, Founder and Visionary for North&Co., Real Estate by Trade. Based in the heart of Phoenix, Arizona North&Co. is a vibrant residential real estate firm. The North&Co., vision and scalable design are founded on five core values: innovation, specialization, authenticity, commitment and team work. These five core values drive business decisions and ignite growth in people, and production, every day.

Over the last decade, the Metro-Phoenix marketplace experienced some of the most vibrant and tumultuous market-shifts in the Country. In that time, Brian became a student of the market, and its ever-changing conditions; in a pursuit to find better ways to engage with the consumer, secure a clientele-based business and refine how real estate is transacted. Brian is driven by his own personal pursuit to merge old-school with new-school tactics, and reinvent new business models. Phoenix has been a breeding ground for doing just that. From seasonality, lifestyle and investor-trends to bubble explosion, bubble implosion, rebound and revival…Brian has a ‘knack’ for identifying ways to create new opportunities, in any market condition. His strategies are tested and proven through his sustained success as an investor, an individual agent, a team-lead as well as founder of one of the fastest growing, and most productive, residential brokerage firms in Arizona.

Brian finds passion and purpose in connecting with people, sharing experiences and, together, elevating and innovating the traditional world of real estate.

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Episode Transcript:

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-Aaron Amuchastegui

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