1259: Get 30+ Real Estate Leads Monthly Using TikTok with John Natale

July 18, 2024

In a world where real estate agents face an uncertain future, John Natale asks an important question: How can agents survive without a strong personal brand? In this episode, John shares his journey from skepticism to success on TikTok, where he now generates 30 to 50 leads monthly. He highlights the urgency for agents, especially millennials and Gen Z, to embrace social media for client engagement. John reveals his TikTok strategies, stressing authenticity, engagement, and content repurposing across platforms. Don’t miss out on transforming your real estate business with this episode. Tune in to learn how to leverage TikTok and ‘Reading the Market’ to thrive in the digital age!

Listen to today’s show and learn:

  • Why Build a Personal Brand [00:00]
  • TikTok for Your Personal Brand [02:11]
  • How to Start in TikTok Now [10:50]
  • Target Audience and Niche [16:10]
  • Video lengths on TikTok [21:35]
  • Repurposing TikTok Content [23:53]
  • Effective Use of Captions and Music [24:56]
  • How to Be the Local Expert in TikTok [28:40]
  • Putting in the Reps [32:30]
  • Where to Focus Your Lead Gen Efforts? [34:20]
  • Using the ‘Reading the Market’ Tool [39:28]
  • Connect with John Natale [43:40]

John Natale

John Natale, owner and founder of Natale. Natale encompasses Natale Realtors (real estate sales), Natale Coaching (real estate & social media coaching for agents) & Natale Media (full-scale marketing agency for business owners).  Over 16 years in real estate, moving from top individual agent to running the top team in the area to owning an independent brokerage. He went all in on personal brand June ‘23. Exploded on social media with a down to earth, not edited style.

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Episode Transcript:

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-Aaron Amuchastegui

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