1258: The EASIEST Way to Dominate with Video Market Updates with Ryan Rodenbeck

July 15, 2024

Curious about the easiest way to start making video content for real estate? Ryan Rodenbeck shares his insights on integrating videos into a real estate marketing strategy. He emphasizes the importance of video in conveying personality and building connections with potential clients.  Ryan also highlights the importance of authenticity and community engagement, sharing tips on using basic tools like an iPhone and lav mic to create impactful content. There’s value in repurposing content across platforms, building email lists, and leveraging social media for maximum reach for your success. Whether you’re new to video or looking to refine your strategy, this episode provides actionable advice to enhance your real estate marketing efforts. Tune in and start learning today!

Listen to today’s show and learn:

  • How Valuable is Video Communication [00:00]
  • The Easiest Way to Start Making Videos [02:13]
  • Speaking on Conferences Vs. Podcasts [04:20]
  • Creating Market Report Videos [07:58]
  • How to Go Deep Not Wide [16:08]
  • The Best Way to Generate Newsletter Leads [19:08]
  • Branding vs. Marketing as a Real Estate Agent [31:02]
  • Ryan’s Nugget [00:32:36]
  • Connect with Ryan [00:34:43]

Ryan Rodenbeck

Ryan grew up in Louisiana and moved to Austin in 2001. He started Spyglass Realty in 2008 as a place to be a solo agent with a couple of agents. In 2015 he started to put plans in place to take his “team” into a real brokerage and built systems and processes in place to grow the team.

In 2019, he sold his last home and by 2021 he had grown the brokerage to 42 agents and in 2024 he had 150 agents. He doesn’t hire new or part-time agents and his leadership team’s main focus is hiring agents that have the potential to double or triple their production.

Ryan has served in an advisory role for many real estate platforms as well as other tech companies. He served on the customer advisory board for Workplace by Facebook and The Genie.ai. He keeps up with current technology trends and is always looking for ways to contribute to automation and technology services.

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Episode Transcript:

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-Aaron Amuchastegui

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