1244: Why You’re Not Getting Leads on Instagram With Michelle Berman-Mikel

May 28, 2024

Have you been working hard on Instagram but haven’t pulled in the leads you’re expecting from it? Learn from Instagram pro Michelle Berman-Mikel as she shares the concept of active outbound prospecting on Instagram, which involves reaching out to potential clients instead of waiting for them to come to you! She emphasizes the importance of having good content before starting the prospecting process. Michelle recommends focusing on hyperlocal areas and finding hashtags, geotags, and accounts related to those areas. She provides examples of how to craft personalized messages, initiate conversations, and track responses to progress your conversations. Michelle also shares her three-step formula for successful prospecting on Instagram. Listen in to learn more!

Listen to today’s show and learn:

  • Introduction to Michelle Berman-Mikel [00:00]
  • What is Active Outbound Prospecting on Instagram? [01:55]
  • 3 Parts of Active Outbound Prospecting [04:51]
  • What is Brand Awareness prospecting? [07:39]
  • How to use hashtags to find hyperlocal markets? [08:55]
  • The key to building lasting bonds [13:10]
  • Hashtags and geotags [16:55]
  • How to engage with a prospect on Instagram [19:00]
  • 3 Parts to Instagram Story replies [21:29]
  • The problem with prospecting [25:55]
  • “Live in the land of curiosity.” [29:05]
  • How long do you have to do outbound prospecting? [33:08]
  • How many should you do per day? [35:00]
  • How to track the progress of the conversations to measure their effectiveness? [40:50]
  • Tool for Listeners [44:14]

Michelle Berman-Mikel

Michelle Berman Mikel is a nationally sought-after Instagram Content Development coach, speaker, Owner of Berman Media PD and Creator of the Beyond the Method Program. She is a self-made entrepreneur who has grown her program and coaching services to well over 6 figures in each of her 8 years in business. She specializes in working with Real Estate Agent and Loan Officer professionals, but prides herself on creating tools and systems that build a framework to lead generate on Instagram, regardless of what industry you’re in. To date, she has taught and trained over 5,000 agents in 47 states and 3 countries!

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-Aaron Amuchastegui

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