There’s a lot of economic uncertainty right now, and it’s easy to get discouraged as sales slow down. If you find yourself in need of additional inspiration and guidance during these trying times, a great real estate book might be all it takes to get back on track. Below, I’ve linked to 10 of what I believe to be the best real estate books of all time. Take a look and see if one might be a good fit for you.
1. The Millionaire Real Estate Agent
When it comes to books on getting rich in real estate, this is the one that most successful agents recommend. The Millionaire Real Estate Agent explains the three concepts that drive production, the economic, organizational, and lead generation models that are the foundations of any high achiever’s business, how to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income, and more!
2. Harris Rules
It’s the question every agent asks, but few have a truthful answer for: Where does business come from? In an industry overrun with shiny widgets, agents are pulled in multiple directions at once, each promising if they “just do this” that their dreams of real estate fortune will come true. After 20 years in the business and hundreds of thousands of coaching calls, Tim & Julie tell the hard truths about what it really takes to make it happen.
3. 6 Steps to 7 Figures
I’ve always been fascinated by agents who set goals and then think that miraculously they will come true. Of course most never do come true. My hope is that 6 Steps to 7 Figures is used as a road map to get you from the point of setting a goal all the way to the point of achieving that goal. I believe it is a clear description of the roads and the trails that take you from here to there and when followed equal ultimate success.
4. Real Estate Success in 5 Minutes a Day
Top-performing mega real estate agent Karen Briscoe’s Real Estate Success in 5 Minutes a Day shows that you truly only have to invest five minutes a day to achieve a higher level of success in business and life.
5. 7L: The Seven Levels of Communication
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion.
Markets shift, and you can too. Sometimes you’ll shift in response to a falling market, and other times you’ll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
SHIFT explores twelve proven strategies for achieving success in any real estate market.
7. Rich Dad’s CASHFLOW Quadrant
Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.
8. Listing Boss
Listing Boss: The Definitive Blueprint for Real Estate Success is a powerful book for real estate agents at all levels of their career and success. Implementing Hoss Pratt’s 12 essentials will help you break down barriers and yield massive results. These 12 essentials include: create a vision, develop a top-producing mindset, identify your niches, deploy a marketing arsenal, master your listing presentation, and get buyers to take action…plus more.
9. Clients First: The Two Word Miracle
Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years—a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S.
10. Your First Year in Real Estate
Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market and avoid common first-year missteps.