Why Most Agents Fail at Lead Generation And How Emily Terrell Does It Right

Curious about how to master real estate lead generation and follow-up? In this episode, Emily Terrell shares her journey in the real estate industry, revealing her go-to strategies for lead generation, speed to lead, and long-term follow-up that ensure success. She discusses how to inform your sphere of influence about your services without sounding salesy, and how to build a strong team structure with leads from expired listings and past clients. Emily also dives into the importance of CRM systems, setting realistic expectations, and the power of in-person listing appointments. Plus, she offers her take on commission changes, market predictions, and why consistent effort is key, especially around election time. Listen now to learn how Emily’s insights can help you succeed in real estate!

Listen to today’s show and learn:

Get to know Emily Terrell [00:00]
Speed to Lead and Long-Term Follow-Up [05:10]
How to Not Sound Salesy [12:12]
What people really want from you [14:32]
Convert Expired Listings through Communication [17:11]
The Best Way to Close and Get a Listing [22:15]
Challenges with Listings [26:15]
How to Avoid Being Salesy [31:01]
Knowledge will Give You Confidence [35:20]
Social Media Content for Listings [38:58]
Potential Market Slowdown Around the Election [44:39]
Putting in the Work for Long-Term Success [50:06]

Emily Terrell

With nearly a decade in real estate, Emily Terrell is all about creating systems that allow her business to serve her life, not dominate it. And as a top team leader and Tom Ferry coach, she’s eager to share her expertise, insights, and ready-made solutions with fellow agents. Whether it’s figuring out how to maximize past clients, Expireds, FSBOs, social media, or geographic farming, Emily leverages her systems to maximize productivity and enjoy each day to the fullest. Despite being based in San Antonio, TX, Emily spends six months of the year at the beach, while still successfully running her team and coaching top agents.

As a mother, she’s learned to leverage people and technology to ensure seamless transaction processes and build a successful career – even with small children. Emily is also a real estate investor. In her free time, you may find her on a “foodie trip” sampling local cuisines in new destinations.

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Episode Transcript:

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-Aaron Amuchastegui